Vintage branded seltzer water have been an American beverage mainstay for decades, with a loyal consumer base who go to extensive lengths to find their favored beverage. Vintage was late to add flavored recipes to their base product line. A brand identity design uplift was executed with the flavors introduction. Vintage wants to change the old perception by redesigning their new identity and package design, to appear more upscale, while being young and fresh.
Based on the design brief, a decorative device of an exploding vintage branding is designed, which aim to represent the characteristic of the Vintage seltzer water taste experience. Two flavors are created: original and raspberry.