The Art of Scent
Exhibition Visual Identity
The Art of Scent was an exhibition at the MAD museum featuring 12 scents that played a pivotal role in olfactory art. The exhibit focused on how the introduction of synthetic molecules truly revolutionized perfumery. My design for the exhibition's visual identity utilizes a synthetic typeface I created based on the angles and shapes found in geometry and chemistry. The typeface is paired with botanical illustrations to convey the idea of synthetic and natural ingredients coming together to create scent.