The Art of Scent

  • The Art of Scent

    Visual identity for the Art of Scent exhibition at the MAD Museum. The exhibit focused on scent design innovations, one of which was the introduction of syn-thetic molecules. The exhibition's visual identity utilizes a custom typeface  based on the angles and shapes found in geometry and chemistry. The typeface is paired with botanical illustrations to convey the combination of synthetic molecules and natural materials. To view the typeface: click here.