Penley Toothpicks

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Created: 03/12/13
Last Edited: 04/14/13
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Description
For this project, our class was asked to redesign a product found at Duane Reade and to create a line extension that would accompany the product. We approached the redesign by focusing on the elements that needed to be resolved. I decided to recreate Penley's toothpicks. Founded in 1923, the Penley company specialized in many wooden household items distributing from their mill in West Paris, Maine. My objective was to pay homage to the history of the company by giving a tradition, classic look to the packaging.
  • Penley Toothpicks
    Package_Design /// Spring_2013
  • For this project, our class was asked to redesign a product found at Duane Reade and to create a line extension that would accompany the product. We approached the redesign by focusing on the elements that needed to be resolved. I decided to recreate Penley's toothpicks. Founded in 1923, the Penley company specialized in many wooden household items distributing from their mill in West Paris, Maine. My objective was to pay homage to the history of the company by giving a tradition, classic look to the packaging. 
  • Item to redesign
  • Mood board
  • Notebook Sketches
  • Digital drafts & color explorations
  • Before and After – Final Design
  • Side Profile
  • Penley's Line - Line Extension - 12" Bamboo Skewers

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