Carr's Crackers Redesign

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Created: 02/09/13
Last Edited: 11/17/13
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Description
Redesign Carr's Crackers Packaging

The Revolutionary Packaging with Metallic Foil

To revolutionize the tone & manner of Carr’s soon-to-be, it introduced line of limited holiday edition, commemorative packaged staple cracker products. Three staples from their existing product line will introduce this packaging to the consumer: “Poppy & Sesame Crackers, Table Water Crackers, and Whole Wheat Crackers.”

This litmus-test packaging system’s intent is to spur lagging sales; by enticing a younger, “hipper” consumer whose perception of the current line is “Old English & Stodgy.”
  • Redesigned Logo
  • Cracker Shape
  • "Whole Wheat"   "Poppy & Sesame"   "Table Water"
     
     
     
     
     
     
  • Packaging
     
     
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    " Thank You "
     
     
     
     
     
     

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