Branding Euphoria

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Created: 06/18/13
Last Edited: 11/18/13
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Description
Branding Euphoria

This is my thesis Book. I believe in order to have a euphoric experience or reaction when viewing a logo for the first time one needs to base the reaction on an actualexperience of the product or service first hand. The power of the message is felt stronger through the ownership towards the brand. This makes the brand resonate with the viewers through their experience with the product or service.
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    " Thank You "
     
     
     

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