Spring wholefoods is a family owned and operated health food provider, grown from humble beginnings at local farmers markets around Sydney. They have since significantly expanded their product offering as well as their loyal customer base. Spring came to us seeking an identity refresh that would reflect its humble origins while giving it the flexibility to grow.
Uncomplicated and energetic hand drawn illustrations with an earthen tonal palette are the bedrock of this natural wholefoods brand. We incorporated a ‘new crop’ icon within the identity and packaging, alluding to the idea of life and new growth in its simplest form. From the roots up we re-established Spring as one of the leading providers of natural, organic, and nutrient-dense wholefoods in the market.