SEUN VIETNAM / BRAND IDENTITY



  • SEUN Vietnam – Brand Identity
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    Client: SEUN Vietnam
    Branding Agency: emoBreaker
    Concept / Art Director: Vu Pham
    Brand Strategy Director: Phung Le Lam Hai
    Account Manager: Mai Loan

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  • Brand Personality
    SEUN is personified as a beautiful, dynamic, modern girl who loves Korean style.
    Brand message: “We beside you”. Every bag and accessories from SEUN will beside and make every girl be more confident, more beautiful and more modern.

    Brand Color
    Warm, nude brown is suitable for a sophisticated, simple and modern personality.

    Logo
    The letter “e” has been stylized with Korean style. "e" inspired by "은" in Korean, which means “Money” or “Silver” suitable to Founder’s age. "은" is also “favor” which can be understood as gratitude and respect when the girls give themselves a SEUN product or anyone who offers them gifts from this brand.




  • Background
    SEUN Vietnam is a brand of bags and accessories for women with Korean style. Project's vision is to build a unique identity that bring the brand’s message to the right customers.
    Brand message: “We beside you”. Every bags and accessories from SEUN will beside and make every girl be more confident, more beautiful and more modern.




  • Stationery
    SEUN shopping bag identity is designed and printed on Couche paper showing the brand's personality and class.



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    Contact us: enjoy@emobreaker.com