One has an assignment about branding. I chose Happy Socks as the design object because I had 80% of my socks from Happy Socks. Very comfortable a sock brand but few people know because the door is small and the publicity is small. Because the brand characteristics of happy socks are rich in color, so I specifically chose four well-known cartoon characters Winnie; Mickey Mouse; Donald Duck and Simpson. Because their image is deeply rooted, so when only a part of the image is displayed, we can quickly recognize which cartoon character. Another advantage of choosing cartoon characters is that they can match the original image of the brand and make it easy to use rich and bright colors when people like cartoon characters put on Happy sock's sock should be more conducive to the development of the brand.
Of course, I have redesigned the logo that was a bit stiff.