This project showcases what Americans think about the world's highest-paid celebrities. Morning Consult asked 6,609 Americans to tell us what they think about global celebrities in the Forbes 100 list. From Dwayne ‘the Rock’ Johnson to Kim Kardashian West, Morning Consult ranked who Americans love most, and whose endorsements they’re most willing to follow.
Creative Director: Lillian Ling
Designer: Czarina Divinagracia
Developer: Marley Bross
Reporters: Joanna Piacenza, Cameron Easley, Eli Yokely
Client: Morning Consult
Photos + footage: Getty Images