Moventom is a career coaching start-up founded on the belief that every human being has a unique and sacred contribution to make. They provide guidance and support to help purpose-driven individuals and entrepreneurs build their dreams, for them to contribute to a brighter, more conscious and sustainable world.
Based on physics and simplicity, the branding's keystone is a balanced blue dot that can be played with to create endless graphics and patterns, making the brand impactful and memorable without having to show the logo everywhere. Blue affects our brains in a satisfying and relaxing way and inspires softness, comfort, and confidence. A stronger shade loads it with energy and potential, making it more appealing while remaining familiar. The blue dot can be mobile or static, used in words or diagrams, multiplied and connected. A central piece of its visual language, it acts as the brand's protagonist, in charge of its whole narrative.