• Dresses are graphic, sculptural and animated. I chose Rooney Mara’s gown from the 2012 Oscar’s to design a set of fonts. Based on the attitude, theme, construction, and material of her gown, I created a number of variations. Then, I used FontStruct to create this font system, which enables this typeface to be publically downloaded and used.
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    The most interesting part of this dress is the contrast between front and back. The front seems so elegant but a little bit loose, whilst the back is more structured and powerful. Base on three crossed lines of the back, the font is bolder and abstracted than the former.
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    The inspiration of this direction is from the detailed chest design. Based on the design, I “fold” the type. The original type I chose is slim, pure, and fashionable, that fits the feeling of the dress.
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    Not merely the haut couture, I was attracted to her whole look: black bangs, red lips and elegant dress. I wanted to make all of these beautiful things appear in the font design. Each letter is very static, just standing there silent but beautiful.
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