Within their long history, everything Disney is famous for – imagination, animation, magic
– has routinely been built on new innovations in technology. But people don’t think about
it that way. So it’s time for them to think about Disney in a new way. An unexpected way.
Focusing on the unexpected knocks people out of the ideas they’ve had about Disney.
And showing what Disney has already accomplished technology-wise invites the best
of the tech world to think about us as the innovator we are.