aurea eco-cosmetic is high-end line of beauty products offered at the luxury retailer BERGDORF GOODMAN in New York.
To reach the potential target consumers: college degreed professional women, this branded product line is produced in Zimbabwe Africa, employing the natural essences of tropical flora.
The name aurea, meaning Golden Star, comes from a flower in Zimbabwe.
The inspiration of the signature was the natural forms of the tropical flora. The package design combines the earthy and rocky texture with the golden glow sunlight of savanna.