The Groove is a Residential Resort located in El Sokhna
Starting with a weak logo to be used for a branding campaign;
We aimed to spread the name and create the feel and mood of the place.
Strengthening the Brand
We decided to create a new graphical device that contains the name "Groove" in order to be used as a Strengthened type face for the campaign.
Playing on the "oo" in the word Gr-oo-ve
Integrating elements that Highlights the main Unique Selling Points of the resort and the place.
Art Director: Mohamed Nayel
Senior Graphic Designer: Yosry Youssef
Junior graphic designer: Sara attwa
Studio Manager: Ahmed Eshta