The Groove El-Sokhna Introduction Campaign

  • Short Briefing
    The Groove is a Residential Resort located in El Sokhna
    Starting with a weak logo to be used for a branding campaign; 
    We aimed to spread the name and create the feel and mood of the place.

    Strengthening the Brand
    We decided to create a new graphical device that contains the name "Groove" in order to be used as a Strengthened type face for the campaign.

    Playing on the "oo" in the word Gr-oo-ve 
    Integrating elements that Highlights the main Unique Selling Points of the resort and the place.
    Art Director: Mohamed Nayel
    Senior Graphic Designer: Yosry Youssef
    Junior graphic designer: Sara attwa
    Studio Manager: Ahmed Eshta