Play Impossible

  • Branding a new type of ball
    Branding and Visual Design for Play Impossible—a new product aimed to get kids off their butts by combing physical play with digital interaction.
  • An impossible geometry forms a "P" and an "i"
  • Developing the physical brand into the digital
  • Credits:
    Branding / Visual Direction: Jon Patterson
    Animation: Melissa Miyamoto-Mills
    UX / Visual Design: Timmy Chau, Valerie Williams, Jon Patterson
    Industrial Design: Tony Smith
    Engineering: Stan Moiseyenko, Eitan Cher
    Photography: Jon Patterson
    Completed @ NewDealDesign