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Limited Edition DVD Package design for an independent documentary about the DIY movement created by rebellious teens who went on to become internationally recognized street artists.
For this packaging, I focused heavily on the user experience and wanted to incorporate interesting revealing elements that allowed for something more than just a DVD package while clearly communicating the documentary's message through branding. -
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side A: various collectable skate deck art posters from each of the featured artists in the documentary. -
side A extended: artist bio (description of the featured artist's life and path to widespread recognition as touched on in the documentary--in this case Shepard Fairey). -
side B: aerial view of the skateboard grip tape representing the rebellious carefree DIY culture. -
Side B extended: opens up to reveal the DVD panel with information about the documentary and directors beside it in the form of gallery text to represent the artists' progression over time. -
skateboard side flaps fold back for convenience and easy access to DVD.
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