IWC Schaffhausen Holiday Product Shoot

  • IWC Schaffhausen
    Holiday Product Shoot

    November, 2017
    for IWC Schaffhausen Benelux & Scandinavia

    Studio Bak
    Amsterdam, the Netherlands

    Product photography
    Art direction

    With the holiday season approaching, IWC Schaffhausen wanted to enrich and improve their Instagram feed with a holiday-themed product shoot of a selection of 11 watches.

    The challenge was to create a series that appeals to all eight of the member countries in IWC’s Benelux and Scandinavia network. The solution to this was to forage local foliage and bring in seasonal props, which served as a unifying element for the member countries.

    From the concept of the shoot to the styling, art direction, photography, and editing, I was oversaw and executed the entire project.