Holiday Product Shoot
for IWC Schaffhausen Benelux & Scandinavia
Amsterdam, the Netherlands
With the holiday season approaching, IWC Schaffhausen wanted to enrich and improve their Instagram feed with a holiday-themed product shoot of a selection of 11 watches.
The challenge was to create a series that appeals to all eight of the member countries in IWC’s Benelux and Scandinavia network. The solution to this was to forage local foliage and bring in seasonal props, which served as a unifying element for the member countries.
From the concept of the shoot to the styling, art direction, photography, and editing, I was oversaw and executed the entire project.