The IPTV platform U+tv provides customised recommendations based on the analysis of existing user patterns. It groups and arranges the information to provide on each screen according to the order of priority and natural movement of one’s eyes. The most important information is displayed in enlarged letters and highlighted in yellow. The linear layout allows the user to find desired content only by using the directional buttons on the remote control. This linear screen configuration is equally applied to all devices for maintaining a consistent user experience.