Ikea | FRAKTA Collection

  • IKEA presents
    FRAKTA Collection
  • IKEA is about democratizing design. Through an economical and sustainable approach to everything IKEA
    does, everyone can afford what they desire. 
    Its vast and flexible product range allows for endless possibilities.

    We want to bring this philosophy to life with a simple idea: By giving the beloved FRAKTA bag (an item probably lying around in every household already) a second life. We show that with just a few cuts it can be turned into useful items. The possibilities are endless. Every bag comes with series of lines printed inside them and short instructions on how to transform the FRAKTA bag easily.

    One product. Endless possibilities.
  • Client: Ikea, Saudi Arabia
    Agency: Memac Ogilvy & Mather, Dubai
    Chief Creative Officer: Paul Shearer
    Executive Creative Director: Ramzi Moutran
    Creative Director & Copywriter: Sascha Kuntze
    Associate Creative Director: Juliana Paracencio
    Design Director: Irfan Ghani
    Designers: Irfan Ghani, Hyunseo Yoo
    Illustrator: Hyunseo Yoo
    Agency Producer: Tamara D'Costa
    Account Director: Bernard Abou Nader
    Production: Toil & Tinker, Dubai