Third Wave Roasting Company is a fictional coffee company made for a school project in which we had to create a brand from scratch and then design the packaging and brand identity.
Third Wave Roasting Company is based directly off of the third wave coffee movement in the United States. In the third wave of coffee, both the consumer and company are concerned with coffee based on its origin and artisan methods of production. The focus is on improving coffee plant growing, harvesting, and processing, to stronger relationships between coffee growers, traders, and to the highest quality and freshest roast. Third wave is also referred to as fair trade coffee.
Third Wave Roasting Company is targeted to coffee enthusiasts who seek higher quality in taste and caffeine stimulation.
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