The brief for this project was to create an innovative food system by redesigning its delivery method and branding. Cristales de Chile is a product line of a 13+ million-year-old pure and crystalline salt, is extracted by pirquineros directly from the Salar. To bring this fine and artisan Chilean salt to the American market, we rebranded it with the name, Cristos. In order to deliver a fresh experience to costumers, the form of Cristos is inspired by the salt cones in salt flat of Salar de Atacama. Having Cristos at the kitchen, it’s not only a seasoning product but becomes a home décor with sophisticated experience.