The Folio Hotel is a place where art, food, culture and communities meet. It’s a platform for collecting stories, memories and inspirations. The red “O” in Folio was created using brackets to symbolically represent a container for these stories and inspirations.
In developing an energetic identity system, illustrations can be placed within these brackets. These contained illustrations, or the brackets alone can be incorporated into design, or patterns for use in a variety of applications.
Strategy, Art Direction, Naming and Design by DDG