Neenah Paper created "How to Win", a promotional piece dedicated to encouraging the use of high quality paper in the world of academia and higher education. The work seen here are pieces of that promotional material.
The invitation set is made of three parts: a double-sided fold-out poster, a Save the Date card, and a Thank You card along with matching envelopes. The design of the invitation set makes use of a luxurious color palette and highly customized typography. Both the invitation set and business papers required the creation of a logo for two distinct universities,
Creative Direction: Design Army, Pum Lefebure
Art Director: Sucha Becky
Designer: Lillian Ling