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Ad Council Food Waste Campaign

Art Direction, Graphic Design, Advertising
Lorra Barile
Brooklyn, New York, United States
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    Project By

    Lorra Barile
    Brooklyn, New York, United States
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    About Project

    This ad campaign for Ad Council, created in my Advertising I class, focuses on spreading awareness of food waste. I wanted to pair jarring images with bold, gripping headlines to catch my audience’s attention before proceeding with body copy containing startling statistics. I integrated my headlines within the images and made them interact with the garbage in order to seamlessly mesh image and text for a powerful statement. My headlines have become singular letters, each one a part of the trash heap.
    Published: December 18, 2016
    • Views 68
    • Appreciations 2
    • Comments 0
    Advertising ad campaign Advertising Campaign campaign Ad Council Food waste art direction
    • Project Copyright Info
      COPYRIGHT INFO:
      Attribution Non-commercial
      No Derivatives

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