This ad campaign for Ad Council, created in my Advertising I class, focuses on spreading awareness of food waste. I wanted to pair jarring images with bold, gripping headlines to catch my audience’s attention before proceeding with body copy containing startling statistics. I integrated my headlines within the images and made them interact with the garbage in order to seamlessly mesh image and text for a powerful statement. My headlines have become singular letters, each one a part of the trash heap.
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