To better express the overall strategy of the Tampa Bay Storm organization, leadership has commissioned
a new brand, representing a new vision, leadership and an era for the franchise. The new brand identity will
reintroduce the Tampa bay Storm to the region and larger arena football audience and excite the fan base,
stakeholders and constituents. It will echo the story of the teams’ major league status, its commitment to
fielding a winning product, and firmly establish its place within the St. Pete Times Forum family.