• Dewcision VR Experience
    Preproduction & Style Frames
    Client: Mountain Dew
    Role: Pre-viz, Concept design, Illustration, 3D style frames
    This is DEWcision VR Racing Experience which I help design and art directed. This experience puts fans in the virtual driver’s seat to choose their favorite flavor of Mountain Dew. When viewers put on the VR goggles, they are transported to an immersive VR racing world powered by two Mtn flavors - Pitch Black or Baja Blast. 
  • The challenge is to design two environments from the flavor Baja Blast and Pitch Black. Taking the packaging color and brand impression, I concepted desert and beach for Baja Blast and Neo-Tokyo for Pitch Black.
  • ___________
    - Baja Blast -​​​​​​​
  • 3D Style frame
    Created in Zbrush, Maya, Vray, and Photoshop
  •  Portal Design 
  • _____________
    - Pitch Black -
  •  3D Style frame 
    Created in Zbrush, Maya, Vray, and Photoshop 
  • ______________

    - Helmet Designs for 5050 / Baja Blast / Pitch Black 
    Models in Maya, Textured in Mari, Rendered with Vray

  • _______________

    Initial explorations
    Moodboards for Bajablast vs Pitch Black worlds
  • - Color Palette for Baja Blast vs Pitch Black worlds -
  • _____________
    Thank you!