La Mer is a company that sells skin care product. This #Sun&I campaign mainly focus on sun lotion and our target audiences are 30-45 European females. This campaign encourges them to look for a quiet and personal time to relax under the sun, by showing pictures of our target audiences herself intereacting with sun with out city noise and too much social life.
The whole design idea of the campaign is creating a visual as when people close their eyes and trying to empty their head. It makes them get into a total relaxating envirment that for their body and mind.