eau de parfum
allegro is an Italian tempo marking in music terminology. It describes the rhythm in fast, quick and bright speed.
This is a packaging design and branding project for women fragrance done under the Fragrance design class by Marc Rosen. The concept is inspired by the movement and rhythm when a woman is walking elegantly and confidently. allegro is a fresh and delightful floral scent. It provides a shimmery and dolce feeling but also has unique personality. By merging feminine color, copper gold, and sharp angles with irregular lines, allegro's branding and packaging design present an avant-garde attitude for women who define themselves as an out-of-limit individual.