Pepsi Spire - 2016 Superbowl

  • Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation created by the PepsiCo Design Team and Firstborn. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.

    CLIENT PepsiCo Foodservice
    AGENCY PepsiCo Design & Innovation, Firstborn
    Creative Director Jonathan Kim & Alvin Groen
    design Yun Chen
    3D Mike Bourbeau, Ron White
    Animation Michael Kuzmich, Mike Bourbeau, Yun Chen

  • GIFs

  • Motion

  • Styleframes

    Each Assets is modeled, shaded, and rendered in Cinema 4D,
    later composited in After Effect with motion graphic animations.

  • Product Demonstrations

  • case study