This project is for Jida Watt glasses brand. Som Jida Watt; the designer of this brand came to me with a brief that her brand would reflect her personality and her belief in well hand craft product. The brand character is hand craft / glamorous / feminine / vintage. I decide to made the logo type with serif font. On the wood box packaging there is a graphic and illustration which express hand craft mood and tone. Moreover the shape of the design on the packaging dominates by round circle shape that will remain audience of the glasses shape as well.