Toy Museum of New York
– logo / stationary / brochure / businesscard
poster / signage / ticket design
This is a branding project for the Toy Museum of New York. I designed a series of stationary, poster, signage and other products for Toy Museum. By adding fun to every object, it is not only visually exciting but also functional and creative. For example, I designed the letterhead as a paper airplane, so that the user can fold the paper into an airplane by following the folding lines. The brochure is designed as a pull tab game. By pulling out the tabs the player can learn the history of the toys, which is hiding in the tabs.