Shift Conference 2014

  • Pratt Graduate Communications Design
    Visual Communications 1
    Professor Ann Morris - Spring 2014
  • Animated with Adobe Edge/Javascript.
    See it in action online: http://cmealo17.github.io/shift2014/shift.html
  • Pratt Graduate Communications Design
    Visual Communications 1
    Professor Ann Morris - Spring 2014
     
    This Visual Communications 1 project challenged us to develop a fictional three day conference based on a chosen topic inspired by a news article. We had to then create a brand identity and all appropriate collateral.
     
    Using a special creativity issue of Scientific American Mind as my source of inspiration, I decided to create a conference that moves beyond traditional ideas that divide the arts and the sciences to explore the makings of truly inspired ideas and discoveries.  Playing on the themes of creative genius and evolution from division to unity, I constructed a dynamic logotype, three posters, letterhead, and coded a working website with JavaScript and parallax animations.