Fuze, a portable multi-flavored chili hot sauce, is inspired by Vietnamese food culture and sold in health food stores in urban areas as well as other online food stores. The consumers are mostly home cooks who are open to new flavors, and daring tasting palette.
The product line consists of 5 different flavors: original red chili hot sauce, garlic hot sauce, ginger hot sauce, roasted onion hot sauce and lemongrass hot sauce. These 5 flavors are the 5 most commonly used seasoning in Vietnamese cooking. Also, Vietnamese dishes include 5 fundamental taste senses (ngũ vị): spicy (metal), sour (wood), bitter (fire), salty (water) and sweet (Earth).
fuze is a version of the word fuse, which means a safety device consisting of a strip of wire that melts and breaks an electric circuit if the current exceeds a safe level. the word fuse also refers to the concepts of fusion in food and the notion of heat.
Logic behind package solution:
Bottle: Taking inspiration from the electrical fuse bottle, which is a thin and transparent cylinder bottle with metal lids on both ends. The bottle also features a dropper for easy application, aiming to improve the overall experience of using a hot sauce package with better functionality.
Outer package: The long triangle shape helps stack the bottles on the shelf easily while still maintaining a distinctive look for the package. The graphics of ingredients spread along all three sides of the package, creating a vibrant representation on the shelf.