Viral | Graduate Thesis

  •  
     
    Anti-Stress Campaign
    Conducted on behalf of Pratt Health and Counseling to help students combat stress, learn about counseling services and share information with their peers. 
  •  
    Campaign idea generation
  •  
     
    Interactions make it easy to erase, control, tune out and reduce stress. Tips are revealed about how to get help.
  • Initial wireframing
  •  
    The campaign encouraged students to 'deflate' stress by popping bubble wrap that covered a wall at school.
  • Students could also take a bubble wrap handout with them.
  • Students affixed decals to their keyboards as a reminder to be mindful of stress in order to control it.
    On the back of the handouts is a prescription to get help from Pratt Counseling if stress becomes too difficult to manage.
  •  
     
    Thesis Book