• Heart Pharmacy
    IONOI design studio / 2015
     
    Client: SFAC (Seoul Foundation for Arts and Culture)
    Firm: IONOI design studio
    Product: Vending Machine Booth & Components
    Service Provided: Graphic Design & Production
     
    The Seoul Foundation for Arts and Culture has set up a vending machine booth at the Citizens Hall (a public square situated on the basement levels of Seoul City Hall) called 'Heart Pharmacy,' as part of their Urban Guerilla Project and 'Heart Healing' campaign. This vending machine dispenses 20 articles—each of which represents a common symptom of the modern citizen/urbanite—containing a package of simple, cheery remedies for each symptom or condition. These symptom titles (translated) include 'Last-stage Monday Sickness,' 'Epidemic Smartphone Addiction,' 'Self-Awareness of Aging,' to name a few. Remedies include various illustrations, movie recommendations, writings, a series of maps, and simple objects to brighten up the Glum and Gloomy. 
     
    The concept of a heart-healing vending machine, including the BI design, was proposed by advertising agency HS Ad. IONOI design studio took charge of design and execution for all components: booth design, vending machine wrap, package & print design, promotional material, etc. 
  • photograph courtesy of SFAC (Seoul Foundation for Arts and Culture)
  • card remedies
  • illustrations for food remedies
  • illustrations for dance remedies
  • map of Seoul's cultural institutions and centers
  • map of Seoul's cultural heritage and parks
  • map of Seoul's traditional marketplaces
  • leaflet
  • Heart Pharmacy opening event, February 13, 2015
  • packages inside vending machine