Community/Commodity

  • The “Community/Commodity” catalog explores the commercialization of the LGBT pride parade in New York City by showcasing all the participants that had a branded presence from the very first parade to the most recent. The progression of the organizations is organized along a timeline of milestones in the gay rights movement. As the user flips through the book they can see that as anti-gay legislation is removed more commercial organizations pop into the march. This is meant to expose the fine line between assimilation and acceptance and critique the exploitive nature of commercial participation in the parades.