Design and branding for a fictional fragrance called Ænigma. This project was done under the Fragrance design class by Marc Rosen.
Ænigma, which means mysterious, is a warm and spicy evening scent with many dimensions. It is a bold fragrance for a bold woman. It is for a woman who is independent and strong but also passionate and sensual. Her style is classy with an edgy touch.
The bottle is strong and scepter-like. The facets reflect all the multiple characters of a woman. The dark green color of the bottle derives from the shades of the deep ocean, which reveals only little of what’s under the surface. The luxurious gold is the soul of the fragrance. The white creates a contrast with the dark teal and brings a modern touch.
I created the bottle design and as well as the rest of the branding for the fragrance. I also art directed, styled, photographed and retouched the ad image.
The model: Marie D'ovidio