Mexican American is the name of my graduate design thesis which consists in three visual projects that explore the relationship between the United States and Mexico.
In the project “Mexican New York” I collect, illustrate and visually explore Mexican stereotypes and how the Mexican community uses them in New York in order to belong in a completely foreign place. All the stereotypes that appear in these facades tell a story about Mexican culture, about its history, traditions and people. In this project, I want my audience to understand these Mexican stereotypes in order to change their perspective of the Mexican community.
In the project “What´s in the Mexican Newspapers” I use slow design as a methodology to reveal the influence that the American culture has over Mexican media. Shortly after the disappearance of 43 students in Mexico, I started collecting Mexican newspapers and removing any news I found from the United States. These ‘cut-out papers’ reveal the influence of the U.S. in Mexico. The form itself echoes the disappearances of the students. I then compiled the various found materials I’d collected into a booklet, supplementing it with the information I felt was lacking. This project aims to reveal the Mexican newspaper’s complicity in diverting attention away from atrocities such as the one that happened in Iguala. It also points to the influence of the United States in Mexican culture and news.
The last part of this thesis is a visual identity for the Sinaloa Drug Cartel. I use branding as a story-telling tool to make my audience understand the influence of the United States in the violence that has spread through Mexico in the past decade. This project is a visual exploration about the social and political situation in Mexico and how it concerns millions of people in both sides of the border.
The following book compiles the research and writing I did to support my visual projects.