This is a project to help a conference attract audience. The theme of the conference is Mess. "How can messiness improve kids' creativity?" From research mess is not just bad thing. However it can help kids improving creativity. So I gave this branding conference a name "MESSMERISE" to present sometimes mess has a kind of mesmerism. I used EINSTEIN, PSY and STEVEN JOBS to indicate creative people who would like working in messiness. I made 3 posters for 3 days which focus on "Messiness in history","Current state of messiness" and "The future of messiness".