New York City is the biggest city in the world with a rich bike culture and a huge number of cyclists. The city's large cycling population includes utility cyclists, such as delivery and messenger services; cycling clubs for recreational cyclists; and, increasingly, commuters.There are a lot of biking activities going on in the city through out a year organized by many different bike clubs and organizations. I, myself is also a person who loves to commute through biking in New York City, and I think there should be a museum in New York City that is solely dedicated to biking and promote bike culture so people and people could enjoy the fun and benefits of biking.
Below is a project of branding for an imaginative musuem "Bike Museum New York" I have been working on and I truly wish that one day there would be a bike museum in New York City and the identity could be used for the museum!
Sketches and Explorations
Primary Color & Secondary Colors
Tickets are reflective under strong light so visitors can apply them to their bikes or helmets
A bike rack outside the museum for visitors to park their bikes
A logo animation to be used for the promotion of the musuem through out the city, especially the digital display at subway entrances