The five sub-brands are arleady existing programs that the MWA has been working on for a while. Their efforts not only stretch to nurturing eco-friendly habits and developing a relationship with the people and their waterfront but also mantaining a resillient future architecture for the docks around the city and also aiding the existing working docks that provide us with necessary services for the city to run seamlessly.
Potential usage of banners would be to as a wayfinding system that starts in the street with the main banners and then takes you to the waterfront. In the waterfront the sub-brand system would come to work by designating different banners for the respective organization of service provided by the MWA. An Example would be Blue Higways which would be designated to ferry service in the tri-state area.
Harlem river Boathouse is an existing boathouse in New York that gives clases and has team-builiding activities that can be shared with friends and family. This is how ideally the implementation of the banners would look like.
Using the online database created by The MWA in efforts to bring organizations providing services and activities in the waterfront to the public. But it was evident that such resource could come into good use by building it into a free to use App that provides a platform specially for teachers to get kids to care and build a relationship with their waterfront.
More compact simple and easy to navigate web-site.
Fun,dynamic and family friendly promotional T-shirts.
Some good old clean stationary. The stationary would follow the sub-brand treatment if if so desired by the client
Business cards, envelope and stationary.
Various sketches and logo iterations.