The Sweat Shop is an app that allows users to feel the warmth that UNIQLO Heattech would provide you with without actually wearing it. The idea is to get a users heart rate pumping which then makes your body heat go up. It starts off by sending you a push notification to do an exercise. As you complete exercises, you receive “sweat points” that will eventually reward you with offers towards UNIQLO clothing. There is a weather feature included in the application that will provide you with the perfect outfit for that type of day. You will then be able to “hang” single items in your virtual closet from your “Outfit of the Day” to save them for purchasing opportunities later on.