Genuine™ is a bead and gem shop locates at the bead district, 6 Avenue between 37th and 38th. The shop sells gems from the nature and don’t deal with artificial ones. Their products vary from mineral gems like amethyst, crystal and ruby to materials like pearl, shell and coral.
The project aim to give the shop a clear and new vision, so the color is minimized to black and white with a tint of mild color series. With very simple and delicate sans-serif with hand-written fonts we can get a feeling of combination of fashion and nature, order and hand craft.