• Spellbound is a fictional company that produces guitars and musical accessories using pagan blessed materials. The idea is to mash up a contemporary rock and metal sound with an ancient belief.
  • The logo takes reference from a guitar pick and inspiration from the Norse alphabet.

Project By

Huiyao Peng
Queens, New York, United States

About Project

Spellbound is a self assigned project combining my two interests, metal and pagan religions. This mash up gave birth to a fictional guitar shop that sell instruments and accessories made from blessed materials. The collateral designed for Spellbound are to celebrate the uniqueness of the brand.
Published: June 23, 2014
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  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
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