Redesign for Shasta soda water

  • Design Brief:
     
    Shasta want to overcome that perception by redesigning their new identity& packaging design, to appear more upscale, while not being perceived as over-priced. Shasta is in the lower end of the price range with-in an ever competitve soda beverage market.
     
     
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    Die Line
     
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  • sketches and process