[Crisis and growth]
is a three-day conference, exploring about how creatures and human beings adapts to a whole new environment, not only physical, but also mentally. However, adaptation is a gradual process. The main goal of the conference is to facilitate the process of adaptation pursuing a balanced environment.
The conference starts with Darwin. By examining the mechanism of his evolution theory, we can envision how to apply it to the current case of human beings.
Today’s greatest challenge is addressing the gender, racial and family issues. It is very important to fight for our rights, and
bridge the gaps between among people.
As we think about our future economy and ecology, the whole system becomes very complicated and unpredictable. How we prepare for the future is very important.
The art direction for the conference is “movement”, because neither “crisis” nor “growth” is static. Both of them have a process, and keep changing. Therefore, the logotype is designed as a blurry typography, and creates a dynamical effect. Also the series posters take up the idea of “stop motion,” so there are three repeated images on the scen