This branding and packaging was designed for a student project.
The assignment was to rebrand Bigelow Tea Company and to create limited edition gift packages
for its caffeinated & decaffeinated variation while creating an innovative product delivery system.
For my fictional concept, I decided on making the tea as dissolvable powder.
Each package consists of 3 flavors (24 total): Lemon Lift, Constant Comment, and Darjeeling. The signature is embossed and goil foiled.
Each of the primary packages are perforated and tied with a string; the package is opened by pulling on the string.