This was one of the most fun project I did with the company owner, Mr. David Monn himself during my internship with David Monn, LLC.
The company tagline is Defining Modern Living
, so for the company work-out shirt, he decided to call it Defining Modern Fitness
Mr. David himself did a sketch for me, and I developed his idea to the sample above. He wanted to emphasize on the "D" "M" & "F" and having the word combine together with the alphabets.
This was the final approved design. From here, the entire office staff contributed the idea of having variety of colours. The brown is the official colour of the company.
Did a sample of logo implementation for the work-out shirts.
The final look of the work-out shirt, tank-top and V-Neck shirt.