branding design for Museum Of Moving Image


  • Mission
     
    Museum of the Moving Image advances the understanding, enjoyment, and appreciation of the art, history, technique, and technology of film, television, and digital media by presenting exhibitions, education programs, significant moving-image works, and interpretive programs, and collecting and preserving moving-image related artifacts.
     
     
     
     
     
     
     

    Concept
     
    It is a unique museum, unlike any other. I created a memorable and flexible branding system using a meta logo. 
    The branding system celebrates the excitement and immersive power of big-screen moviegoing, the creative process of making moving images, optical toys to video games, as well as an array of interactive experiences, audiovisual material, and artworks.
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  • Logo
     
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    Six Unique Logos
     
     
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    Stationary
     
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    Business card
     
     
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    Way Finding System
     
  • A M M I ' core exhibition : behind the screen, which reveals the skill of making moving images. I get inspiration from these to design the museum's way finding system.
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    Website
     
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    Ticket
     
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    Promotion
     
  • The basic design is a white T-Shirt with logotype. In AMMI's store audiences could choose their favouroite shape to print on, they can print more than one on their T-shirt if they like. Our salesman will help them use silk screen technology.
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    Process sketches
     
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