HEWLETT PACKARD-HP SLATE 2013 COMMISSION

  • Brand: HEWLETT PACKARD HP
    Agency: TracyLocke
    Objective: Commissioned to create 3 unique wallpapers for the NEW release of HP SLATE 7 and 10 Tablets.
    Direction: To make the project relevant to the target consumers' lifestyle- deliver against 3 concepts:
    • Music
    • Collections
    • Exploration
    Each concept MUST HAVE ATLEAST 2-3 sketches. 1 from each category will be selected to be finalized
    and integrated into the OS bundle.
     
    July 2013


     
  • ** Since I move faster in vector with my wacom tablet
    (+ it saves time and delivers more than a pencil sketch)
    below are the ROUND 1 VECTOR SKETCHES + Notes-
    typically I try not to complete a sketch, because it's just a work in progress (WIP).**
  • ROUND 1 MUSIC - VECTOR SKETCHES + scribble notes
  • ROUND 1 COLLECTIONS- VECTOR SKETCHES + Scribble notes
  • ROUND1 EXPLORATION- VECTOR SKETCHES + Scribble notes
  • ROUND 2 FINAL SELECTIONS and PROCESS
    COLLECTIONS = CRANES
    MUSIC = FUNKADELIC KING IN VEGAS
    EXPLORATION = NEBULA KISS
  • Below:
    Collection / Cranes Vector shapes
  • Below:
    Collection / Cranes Vector Anchor Points
  • Below:
    Collection / Cranes Vector final
  • Below:
    MUSIC / FUNKADELIC KING IN VEGAS
    Vector Shapes
  • Below;
    MUSIC / FUNKADELIC KING IN VEGAS
    Vector Anchor Points
  • Below:
    MUSIC / FUNKADELIC KING IN VEGAS
    Vector Final
  • Below:
    EXPLORATIONS / NEBULA KISS
    Vector Shapes
  • Below:
    EXPLORATIONS / NEBULA KISS
    Vector  Anchor Points
  • BELOW: the HP SLATE  with Approved Wallpaper variants
  • UPDATE:
  •  below: CNET: Review (< Click to read)
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